Step inside New York’s hidden Diamond District — a world most fans never see.
Book Your Spot — $100
90 min tour
Located in the heart of New York City, the Diamond District on 47th Street is one of the most powerful diamond trading hubs in the world. More than 90% of all diamonds entering the United States pass through this street, making it a central point of the global diamond industry. This single block is home to over 2,500 independent jewelers, traders, and workshops, where diamonds and fine jewelry are bought, sold, and crafted every day. Transactions worth millions are often sealed with just a handshake, following the traditional trust-based agreement known as “mazal.” Dating back to the 1920s, the district has grown into a global symbol of luxury, craftsmanship, and legacy, with billions of dollars in diamonds moving through this street daily.
A carefully planned itinerary that maximizes your experience while respecting the working environment of the Diamond District
Meet your expert guide at the designated meeting point. Brief introduction to the Diamond District and safety guidelines.
Explore the historic street, learn about its architecture, cultural significance, and the daily operations of the district.
Visit a diamond cutting and polishing workshop. See master craftsmen at work and understand the art of diamond cutting.
Professional Polaroid photo session in our vintage booth. Final Q&A, shopping tips (no pressure to buy), and tour conclusion.
Whether you're scoring goals or scoring diamonds, this experience is made for World Cup visitors
Design your custom engagement ring together. Propose at Rockefeller Center or the FIFA Fan Festival. Make your World Cup trip unforgettable
Let your children hold real diamonds worth millions! Educational, safe, and supervised. Create memories that last beyond the match.
Before the stadium roars, explore NYC diamond history together. Perfect pre-game activity. Share Polaroids from the tour at the match!
Behind small storefronts are some of the rarest gems in the world. You never know what treasure is inside.
Diamond District on 47th Street handles billions in diamond trade every year. It’s one of the busiest jewelry hubs in the world.
The area has appeared in many films and TV shows set in New York City. Its fast-talking dealers make it iconic.
The district is mainly just one block long between 5th and 6th Avenue. Yet it holds hundreds of jewelers and traders in a tiny space.
Many diamond deals are sealed with a handshake and trust. This old tradition still survives today.
Book your 90-minute diamond tour before or after the 90-minute match.
Perfect timing for an unforgettable day in NYC.
Experience timeless New York elegance at Rockefeller Center—where iconic architecture, vibrant culture, and curated luxury come together just moments from the city’s finest diamond district.
Step into the energy of Times Square, a global stage of lights and motion—perfect for discovering brilliance, inspiration, and the craftsmanship behind every sparkling diamond.
Immerse yourself in the excitement of FIFA Village—where global culture, football passion, and unforgettable moments create a lively experience for visitors of all ages.
Essential transportation tips for World Cup visitors
Take NJ Transit from Penn Station (33rd St). Trains run every 15-20 minutes on match days. Journey takes approximately 30 minutes.
Take subway lines B, D, F, or M to 47-50 Streets/Rockefeller Center. The tour meeting point is a few steps aways from the station.
When you join our New York Tour of Diamonds, you’re not just stepping into the famous Diamond District — you’re stepping into Hemant’s world.
With over 25 years of hands-on experience in the diamond industry, I’ve worked in many crucial roles — from a diamond assorter to a broker, as a grader in a reputed laboratory, and later assisting top diamond merchants as a buyer. Throughout this journey, I’ve had the privilege of inspecting hundreds of diamonds every single day — of all shapes, sizes, and qualities.
Everything you need to know about booking your diamond tour
Our tours are specifically scheduled around FIFA World Cup match times. Simply select your match date when booking, and we'll show you available tour times before or after kickoff. Most visitors book morning tours (9-11 AM) before evening matches.
The $100 price is per person. This includes expert guide, all entry fees, diamond exchange access, workshop visits, and Polaroid photos. Groups of 4+ may inquire about special rates.
Yes! One of the highlights is handling rare diamonds and precious gems under supervised conditions. You'll see and hold diamonds worth millions while learning about their characteristics from experts.
While we can introduce you to reputable jewelers, there's absolutely no pressure to purchase. The tour is educational first. If you're interested in buying, our partners offer FIFA World Cup visitor discounts.
Free cancellation up to 48 hours before your scheduled tour. Cancellations within 48 hours receive a 50% refund. No-shows are non-refundable. Weather never cancels tours—we operate rain or shine.
Tours are designed for ages 13-50. The content is engaging for teens and adults. Younger children may find the technical content challenging, and we require valid ID for diamond exchange access.
The Diamond District is at 47th Street between 5th and 6th Avenues. Take subway lines B, D, F, or M to 47-50 Streets/Rockefeller Center. It's also walking distance from Times Square (10 minutes) and easily accessible via taxi/Uber.
Limited availability during FIFA World Cup season. Book now to secure your preferred date and time.
per person
